Our new campaign to place lifesaving defibrillators launches
We have launched a new campaign to placing lifesaving defibrillators up and down the UK to protect people from one of the UK’s biggest killers – sudden cardiac arrest.
We are partnering with the charity Hand on Heart to place a total of 160 automated external defibrillators (AEDs), including one at all of our extra care housing schemes in the UK.
The Hearts & Homes campaign is the biggest single commitment by a housing provider to place AEDs at its schemes.
We are funding 134 of the devices with Hand on Heart contributing a further 26 which will be placed at nearby schools. The charity, which also places defibrillators up and down the country, is committed to helping to prevent the deaths of the 12 young people who die from sudden cardiac arrest each week.
The campaign, launched today, will see the lifesaving devices, which can be used by anyone should a sudden cardiac arrest occur, to shock the heart and help restore a normal rhythm, placed in external cabinets so they are available for the whole community to use.
Kris Peach, our director of extra care, said: “We are delighted to be working with Hand on Heart for what is a really significant project.
“Tens of thousands of people die every year in the UK after suffering sudden cardiac arrest and the statistics show using a defibrillator could save many of those lives.
“Hearts & Homes will see more than 120 communities protected by these lifesaving devices, including thousands of our residents and staff and many more thousands who live in the surrounding areas."
An estimated 60,000 people die every year in the UK after suffering a sudden cardiac arrest and using an AED with CPR can increase the chance of someone surviving a from 6% to up to 74%.
Victoria Burrows, Hand on Heart Chief Executive, said: “We are so pleased to be working with Housing & Care 21 on what represents a huge commitment to make communities throughout the UK Heart Safe.
“Sudden cardiac arrest is one of the UK’s biggest killers and every second counts, so having defibrillators in communities available for anyone to use in the event of an emergency is vital.
“The devices are so easy to use and because they will be placed in external cabinets it means the whole community will have access and thousands of people will be protected."
Find out more about Hearts & Homes on our campaign page.