Housing 21 announces change of name
Housing 21 has announced that it is to change its name to
Housing & Care 21.
Bruce Moore, Chief Execeutive, said: “There was a strong feeling that the current name did not adequately reflect our position as a substantial care provider as well as continuing to be a respected housing organisation.”
He went on to emphasise that the change has been designed to be evolutionary, and builds on the many positive associations with the existing name. However, it was important to acknowledge that Housing 21 provides a wide range of care services and that the name supports the promotion of these services.
Therefore the Board took the decision to change the organisation’s name to ‘Housing & Care 21’ and to use the same typeface and typography as the existing visual identity.