Make a Friend

We launched the Make a Friend campaign to coincide with Alzheimer’s Society’s Dementia Awareness Week (15-20 May 2016) to work with the charity to help 9,000 of our residents become Dementia Friends over the next five years; an unparalleled commitment in the housing sector.

There are 850,000 people with dementia in the UK, with numbers set to rise to over a million by 2025 and two million by 2051.


Pictured: Chief executive Bruce Moore and Watermill Day Care Manager Joy Sumner

Dementia Friends learn more about how living with dementia affects people and the challenges they face to raise awareness and conquer stereotypes.

The sessions will be led by Dementia Friends Champions, a team of volunteer staff and residents trained by the Alzheimer’s Society at a series of sessions. Managers at our more than 400 housing schemes for older people will then be able to book sessions with the champions internally, the first of which will take place in the week commencing 16 May 2016.

Bruce Moore, our chief executive, said: “We are delighted to announce the launch of the Make a Friend campaign; the biggest commitment by a housing provider to raise awareness of dementia.

“As one of the leading providers of housing and care for older residents we are in a unique position to be able to make a difference and help to raise awareness of dementia. 

“We house many residents with dementia so we know the challenges and misconceptions faced by people living with it. Every older person has the right to enjoy older age and in many cases with the right support people living with dementia can maintain a significant part of their independence. 

“Make a Friend builds on the existing commitment of staff to make sure we do all we can to increase our understanding and make our housing schemes dementia friendly.”

How many Dementia Friends have we created?

Over 2016 our goal is to create 2,100 Dementia Friends out of the 9,000 total. Keep an eye on our tracker to see how close we are to our goal!


Thanks for the Memories

As part of our commitment to raise awareness of dementia, Housing & Care 21 launched the Thanks for the Memories campaign in spring 2016.

We asked our residents to come forward with their favourite memories from their life.

They shared with us memories of everything from being the first policeman at the scene of the Great Train Robbery, to meeting Muhammad Ali and being born in a cinema.

Find out more about our resident's stories:

Norman's story

Annette's story

Dorothy's story

Carol's story

Barry's story

Jessie's story

Glenys' story

Betty's story